Turn up your speakers for the Bostoen radio cut:

30 seconds version:

5 seconds version:

Congratulations to our client LS Bedding! The latest cover of the magazine “Ondernemers” made us dream on getting rich by sleeping. But LS Bedding gave the right answer to the market: added value, innovative products, complementary brands and differentiating communication power. The answer to the trend of “massclusivity”, where more people want more luxury in general. And more specifically in the sleeping business, where comfort and health-consciousness are getting more important. Where bedrooms are one of the major interior investments (certainly for the “baby-boomers”), to meet their ultimate dream: a hotel lifestyle sleeping room.

Well done, Frank & Peter.

» Read the article here (PDF)

To focus on the ground breaking SKYACTIV technology and the athletic KODO design of the new CX-5 compact crossover, we installed the X factor. People who are interested in the car, can book a test drive right now and win an iPad by doing so. At the same time, we communicate XXX Deals on all Mazda models: Xtreme conditions, Xtra promotions, Xciting series.

The campaign kicked off with a surprising X event for all Mazda dealers at the Brussels Atomium. The X factor will be present in all showrooms (including on iPad), in local campaigns and on the internet.

Leaflet

Pocketguide

Pocketguide

Pocketguide

Facebook App

iPad magazine

iPad magazine

The TAAN Titan Awards are Advertising Awards that honor the hardworking men and women in TAAN’s global network of independent agencies. Five impartial jurors have been handpicked to ensure the best work wins. The jury members come from prominent agencies in North America, South America, Africa, Sri Lanka and Europe. They have no affiliation with the TAAN network or its individual agencies.

This year the Titan Awards were held in Miami, Florida. From the 381 entries, 61 were voted as Merit winners. Of these winners, 10 were selected as the Titan trophy winners. Or easier said, the top of the bunch!

Vandekerckhove&Devos got 7 Merits for among others Mazda, Bostoen and Schering-Plough. And on top of that we got 3 Titan trophies for Cortès, Lalegno (Traditional Media Business-to-Business) and Bekaert Textiles (Graphic Design). We were awarded for our original ideas that break through the category and media clutter. But also the relevance, impact and results were key factors.

This year we really reached the stars. Take a look at the winners:

Vandekerckhove and Devos, N.V., Belgium – 3 trophies
The Glenn Group, USA – 2 trophies
COMED, Luxembourg – 2 trophies 
ENNEMM, Iceland – 1 trophy
Opus Multipla, Brazil – 1 trophy
The Duffy Agency, Sweden/USA – 1 trophy

To view the winning campaigns, go to www.titanawards.com

Is everyBODY ready for our activation campaign?
We kicked off with a teaser tv campaign on VTM and 2BE: win a trip to South-Africa! BASICally what you have to do, is go to your local Schiesser shop to collect your key code, enter the code on Facebook, answer some questions and maybe you’re on one of the next flights to South-Africa…
In three weeks time we already have more than 2.500 people who like our Facebook page.

Check this out and more on www.schiesser.be or on Facebook.

‘Steve Passief’ is back! He is the big star in a new TV commercial. And we can say with absolute certainty that he’s got the POWER! He sings about the new generation Passive houses. Houses that provide in their own energy. They rely on natural resources and that sounds like music to the ears… ‘Passive Power’ gots what it takes to become a hit! Pull the plug on wasting energy. Tune in on ‘Passive Power’! You can see, and hear, it on VTM and 2BE.

For more information on ‘Passive Power’, click here or visit Bostoen at
BIS in Flanders Expo.

Get a taste of the many wonders of Mother Earth with HANDSEN&HANDSEN. This new brand takes us on a journey to the farthest corners of the world. We are in awe of the 7 unique collections. And, we are very much intrigued by the pure philosophy: ‘Re-source the planet’. The designs are inspired by ancient techniques that deserved to be saved from oblivion. Everything is made with the utmost respect for the planet and is once more crafted by hand. This all resulted in a range of pottery and home decoration with a heart and soul. So it was not hard to come up with a strong visual identity. The kickoff is Maison&Objet – the international trade show for the home from 9-13 September in Paris.

The backbone of the campaign is the strong belief in the pure philosophy. We have translated it into a trade stand where you can breath in HANDSEN&HANDSEN. A complete sales catalogue, an inspirational pocketguide and POS material that exhales the purity of nature are the supporting communication tools. Everything links to the website, were you can go futher and deeper in the HANDSEN&HANDSEN world and its stunning collections.