Congratulations to our client LS Bedding! The latest cover of the magazine “Ondernemers” made us dream on getting rich by sleeping. But LS Bedding gave the right answer to the market: added value, innovative products, complementary brands and differentiating communication power. The answer to the trend of “massclusivity”, where more people want more luxury in general. And more specifically in the sleeping business, where comfort and health-consciousness are getting more important. Where bedrooms are one of the major interior investments (certainly for the “baby-boomers”), to meet their ultimate dream: a hotel lifestyle sleeping room.

Well done, Frank & Peter.

» Read the article here (PDF)