Mazda on the strip
By Sandra / Campaigns
Once a year Belgium celebrates its comic strip legacy with a big parade and all kinds of exhibitions and activities in our capital city. The adventures are typically devoured by kids and the young at heart. If there ever was a cool car for this audience, the new Mazda2 would be it. We “stripped” a special version of this car and set the stage for the adventures of our very own comic hero, MazdaMan. The rest of the coachwork was filled with blank strips for passers-by to draw on. Their masterpieces were instantly posted on Facebook. The one with the most “likes” at the end of the month wins the new Mazda2 for a whole year! Simultaneously readers and riders receive a MazdaMan T-shirt after completing a test drive at the local dealers. To be continued…
