Mazda on the strip

By Sandra / Campaigns

Sep 26
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Once a year Belgium celebrates its comic strip legacy with a big parade and all kinds of exhibitions and activities in our capital city. The adventures are typically devoured by kids and the young at heart. If there ever was a cool car for this audience, the new Mazda2 would be it. We “stripped” a special version of this car and set the stage for the adventures of our very own comic hero, MazdaMan. The rest of the coachwork was filled with blank strips for passers-by to draw on. Their masterpieces were instantly posted on Facebook. The one with the most “likes” at the end of the month wins the new Mazda2 for a whole year! Simultaneously readers and riders receive a MazdaMan T-shirt after completing a test drive at the local dealers. To be continued…

Travel around the world with HANDSEN&HANDSEN

By Vanessa / Campaigns

Sep 09
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Get a taste of the many wonders of Mother Earth with HANDSEN&HANDSEN. This new brand takes us on a journey to the farthest corners of the world. We are in awe of the 7 unique collections. And, we are very much intrigued by the pure philosophy: ‘Re-source the planet’. The designs are inspired by ancient techniques that deserved to be saved from oblivion. Everything is made with the utmost respect for the planet and is once more crafted by hand. This all resulted in a range of pottery and home decoration with a heart and soul. So it was not hard to come up with a strong visual identity. The kickoff is Maison&Objet – the international trade show for the home from 9-13 September in Paris.

The backbone of the campaign is the strong belief in the pure philosophy. We have translated it into a trade stand where you can breath in HANDSEN&HANDSEN. A complete sales catalogue, an inspirational pocketguide and POS material that exhales the purity of nature are the supporting communication tools. Everything links to the website, were you can go futher and deeper in the HANDSEN&HANDSEN world and its stunning collections.