Vandekerckhove&Devos

Getting rich by sleeping

By Michel / Clients

Jan 03

Congratulations to our client LS Bedding! The latest cover of the magazine “Ondernemers” made us dream on getting rich by sleeping. But LS Bedding gave the right answer to the market: added value, innovative products, complementary brands and differentiating communication power. The answer to the trend of “massclusivity”, where more people want more luxury in general. And more specifically in the sleeping business, where comfort and health-consciousness are getting more important. Where bedrooms are one of the major interior investments (certainly for the “baby-boomers”), to meet their ultimate dream: a hotel lifestyle sleeping room.

Well done, Frank & Peter.

» Read the article here (PDF)

Share this:

Mazda challenges an Xciting future!

By Sandra / Campaigns

Dec 23

0 Comments

A completely new model to be launched in March and plenty of interesting deals on the whole range of existing models during the Brussels Motor Show. That’s Mazda’s message.

To focus on the ground breaking SKYACTIV technology and the athletic KODO design of the new CX-5 compact crossover, we installed the X factor. People who are interested in the car, can book a test drive right now and win an iPad by doing so. At the same time, we communicate XXX Deals on all Mazda models: Xtreme conditions, Xtra promotions, Xciting series.

The campaign kicked off with a surprising X event for all Mazda dealers at the Brussels Atomium. The X factor will be present in all showrooms (including on iPad), in local campaigns and on the internet.

Leaflet

Pocketguide

Facebook App

iPad magazine

Share this:

We bring you up to speed

By Michel / Campaigns

Nov 29

0 Comments

Telling a story in only seven seconds? Not an easy job… But when talking to entrepreneurs it’s the best way to reach those hard-working and very busy people. That’s why Vandekerckhove&Devos and Credimo fast forward your television evening. Result? A brief ad with a short and clear message: Credimo makes credits work. And even the homepage is fast and furious. In short, a campaign with high impact.

Share this:

And then Vandekerckhove&Devos
takes the moon!

By Michel / Agency

Nov 09

0 Comments

Yes, we did it! From a highly competitive field of 381 entries, we won 7 Merit awards and 3 Titan trophies.

The TAAN Titan Awards are Advertising Awards that honor the hardworking men and women in TAAN’s global network of independent agencies. Five impartial jurors have been handpicked to ensure the best work wins. The jury members come from prominent agencies in North America, South America, Africa, Sri Lanka and Europe. They have no affiliation with the TAAN network or its individual agencies.

This year the Titan Awards were held in Miami, Florida. From the 381 entries, 61 were voted as Merit winners. Of these winners, 10 were selected as the Titan trophy winners. Or easier said, the top of the bunch!

Vandekerckhove&Devos got 7 Merits for among others Mazda, Bostoen and Schering-Plough. And on top of that we got 3 Titan trophies for Cortès, Lalegno (Traditional Media Business-to-Business) and Bekaert Textiles (Graphic Design). We were awarded for our original ideas that break through the category and media clutter. But also the relevance, impact and results were key factors.

This year we really reached the stars. Take a look at the winners:

Vandekerckhove and Devos, N.V., Belgium – 3 trophies
The Glenn Group, USA – 2 trophies
COMED, Luxembourg – 2 trophies
ENNEMM, Iceland – 1 trophy
Opus Multipla, Brazil – 1 trophy
The Duffy Agency, Sweden/USA – 1 trophy

To view the winning campaigns, go to www.titanawards.com

titan-awards

Share this:

Wait, stop, look, listen!

By Sandra / Campaigns

Nov 02

0 Comments

The new Schiesser has arrived! Discover the brand-new basic collection and logo: 95/5. Underwear with 95% cotton and 5% stretch.

Is everyBODY ready for our activation campaign?
We kicked off with a teaser tv campaign on VTM and 2BE: win a trip to South-Africa! BASICally what you have to do, is go to your local Schiesser shop to collect your key code, enter the code on Facebook, answer some questions and maybe you’re on one of the next flights to South-Africa…
In three weeks time we already have more than 2.500 people who like our Facebook page.

Check this out and more on www.schiesser.be or on Facebook.

Share this:

The Hit Potential in Passive

By Nicolas / Campaigns

Oct 10

0 Comments

‘Steve Passief’ is back! He is the big star in a new TV commercial. And we can say with absolute certainty that he’s got the POWER! He sings about the new generation Passive houses. Houses that provide in their own energy. They rely on natural resources and that sounds like music to the ears… ‘Passive Power’ gots what it takes to become a hit! Pull the plug on wasting energy. Tune in on ‘Passive Power’! You can see, and hear, it on VTM and 2BE.

For more information on ‘Passive Power’, click here or visit Bostoen at
BIS in Flanders Expo.

Share this:

Mazda on the strip

By Sandra / Campaigns

Sep 26

0 Comments

Once a year Belgium celebrates its comic strip legacy with a big parade and all kinds of exhibitions and activities in our capital city. The adventures are typically devoured by kids and the young at heart. If there ever was a cool car for this audience, the new Mazda2 would be it. We “stripped” a special version of this car and set the stage for the adventures of our very own comic hero, MazdaMan. The rest of the coachwork was filled with blank strips for passers-by to draw on. Their masterpieces were instantly posted on Facebook. The one with the most “likes” at the end of the month wins the new Mazda2 for a whole year! Simultaneously readers and riders receive a MazdaMan T-shirt after completing a test drive at the local dealers. To be continued…

Share this:

Travel around the world with HANDSEN&HANDSEN

By Vanessa / Campaigns

Sep 09

0 Comments

Get a taste of the many wonders of Mother Earth with HANDSEN&HANDSEN. This new brand takes us on a journey to the farthest corners of the world. We are in awe of the 7 unique collections. And, we are very much intrigued by the pure philosophy: ‘Re-source the planet’. The designs are inspired by ancient techniques that deserved to be saved from oblivion. Everything is made with the utmost respect for the planet and is once more crafted by hand. This all resulted in a range of pottery and home decoration with a heart and soul. So it was not hard to come up with a strong visual identity. The kickoff is Maison&Objet – the international trade show for the home from 9-13 September in Paris.

The backbone of the campaign is the strong belief in the pure philosophy. We have translated it into a trade stand where you can breath in HANDSEN&HANDSEN. A complete sales catalogue, an inspirational pocketguide and POS material that exhales the purity of nature are the supporting communication tools. Everything links to the website, were you can go futher and deeper in the HANDSEN&HANDSEN world and its stunning collections.

Share this:

Vandekerckhove&Devos op de vélo

By Benjamin / Agency

Aug 16

0 Comments

Wij houden van ons bureau. Van onze manoir in Melle. Van onze groene jardin en ons strak intérieur. Maar bon, af en toe doet het toch deugd om er eens op uit te trekken. Om ons te laten verrassen door les goûts et les couleurs. Dat hoeft niet lang te zijn. Een nacht en een dag kan al volstaan. Zoals vorige week, om het lang weekend in te zetten. Na het werk richting Parijs. We checken in bij Mama Shelter en laten ons met plezier overspoelen door de nouvelle vague van punk en chic. Vannacht slapen we in aangenaam gezelschap -Jim Morrison en Edith Piaff liggen maar een paar kamers verderop. De volgende ochtend neemt een parisien ons op sleeptouw voor een fietstocht over de architecturale geschiedenis van de lichtstad. We komen op plaatsen waarvan we het bestaan nooit zouden vermoeden en laten de klassiekers argeloos aan ons voorbij gaan. Als na de middag de zon doorbreekt, zijn we vooral nog geïnteresseerd in de architectuur van de terrasjes. En als er geen file had gestaan ter hoogte van Rijsel, waren we nog voor middernacht terug thuis geweest. Verbroederen met de bazen, ontsnappen aan de briefing en réfléchir over allerlei onbenulligheden… Het wérkt!

Share this:

Vandekerckhove&Devos: politiek correct

By Alex / Campaigns

Jul 15

0 Comments

U kent ze wel, de groene camionettes van Denys. U ziet ze regelmatig rijden. Een bouwbedrijf uit Wondelgem. Maar vergis u niet. Denys is een multispecialistische groep die innovatieve oplossingen exporteert naar projecten in de hele wereld. Omdat er in het Midden-Oosten een goudmijn aan nieuwe projecten in de euh… pijplijn zit, kwam Denys naar ons met de vraag om een “visitekaartje” te ontwikkelen waarmee ze buitenlandse politici en beleidsmakers kunnen imponeren. We wilden professioneel uit de hoek komen. Geloofwaardig, zonder te slijmen, en impressionant, zonder te roepen.
Shoot high, aim low. Het resultaat is dit referentieboek, een global report, gelardeerd met eerlijke beginselverklaringen en verbluffende cases. Meer moet dat niet zijn.